Why you need to market your website
Your website is another store front. You wouldn’t just open a shop and then expect people to turn up at your door… it’s exactly the same with your website!
As a retailer you’re always having to make sure that the money you spend brings a good return for your investment. We understand this and make sure that our website marketing services bring you real and measurable returns for the money you spend.
All of our services are tailored for you as an online retailer to make sure that you get the quickest and highest returns possible.
We generally find that:
Many websites lack text content. Google loves fresh, unique content! If your website is lacking text content on category and product pages then we have an in-house copywriter who will make your pages appealing to your website visitors… including the search engines! Lack of content not only puts off your human visitors, it also means that the search engines are less likely to take notice. We correct this with our monthly SEO programs. Many websites lack incoming links. Google sees incoming links as a vote of trust! If your website doesn’t have many incoming links from other websites then Google especially is a lot less likely to trust your pages. Incoming links are the No.1 ranking factor in Google!… you need many keyword targeted links into your website from other relevant websites all around the web!
Many websites rely on the search engines for traffic. There are MANY different online selling channels! We can help and advise on the best way to get results from Google AdWords (Pay Per Click), Google Products (Merchant Centre) and Facebook advertising amongst many others. These are just three of the many different online channels you can utilise to increase your websites’ sales, improving your bottom line! It is all about getting results.
Any marketing is only so much hot air without proof of results… so here it is! We recently did an end-of-year analysis of our long term SEO clients and here are the results:
We know the last thing you need as a retailer is to take on marketing which doesn’t work. We have a number of long term reference clients for the SEO programme who are happy to be contacted. If you need to speak to some of our current clients then please ask us.
Website Marketing services
We offer a full suite of services to help busy retailers to attract website visitors and keep them coming back for more. These include: